Marco Gui is an Associate Professor in the Department of Sociology and Social Research and director of the Digital Transformation and Wellbeing Lab (DiTWeL) at the “University of Milano-Bicocca. He has published more than 50 scientific studies, including in the most important international journals in the field of digital media use, related social inequalities, digital skills, and side effects of communication technologies. He is” the author of several books including “”A dieta di media. Comunicazione e qualità della vita”” (il Mulino) and “”Il digitale a scuola. Rivoluzione o abbaglio?”” (il Mulino). Marco Gui is co-founder of the “Patti Digitali” network (www.pattidigitali.it).